When is the right time to do a rebrand?

Questions to ask before doing a rebranding exercise: Anyone who has done a rebrand knows it is usually an intensive process in terms of time, effort and resource. You need to be really clear and deliberate about the why and the how of going about your rebrand. Once you’ve made up your mind that a rebrand is on the …
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Why Corporate Identity is Important

Corporate identity is what makes up the physical look of your brand. It usually includes your logo and the supporting devices such as your website, letterhead and business card as well as your social media platforms and the ‘tone of voice’ of your business. Maintaining a consistent corporate identity is vital if you want to …
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